NAR’s Code of Ethics requires that the name of the firm be included in advertisements of listed properties and on a REALTOR®’s Web site. It is prudent to include the name of the firm in all ads. Furthermore, TREC rules prohibit an advertisement that in any way implies that a salesperson is the person responsible for the operation of a real estate brokerage. The broker’s name should also be included in any advertisement, including a REALTOR®’s Web site, to avoid violating this rule.
Source: TAR